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Here at Yokishop, we are always trying to find better ways of communicating our ethos to our customers. With this latest art, we tried to capture ,the feeling you get when you walk into the store, into a tshirt.

Of course we had to start with the Pelican.

We got into the whole lettering craze so we had a go at doing an abstract pelican built from words.

We oranged up the beak. We liked the feeling of the words but aesthetically it wasn't doing it for us.

So we tried going a bit more literal

for the next

few ones. But something was still off. Then we thought, let's go back to the source. That original pelican.

It's an ode to Keith Haring painting his thick lines onto Graces Jones. We're stoked with it and that's why we decided to slap it on a tee.

Here's the talented Katie, prepping a blank tee to be printed on at Ink & Think, located less than 5 minutes away from our shop!

Watch that pelican appear magically on the tee!

The ink is still smudge-able at this point so we have to put it on this conveyor belt where it will be transported into a tunnel that's 800 degrees hot to set the ink!

The extremely high temperature sets the ink so now it can be worn and washed without losing it's color. Stayed tuned to find out when this guy will be selling in our store!

Our friends at Without Walls hung out with Yoki for the day to see our process here at Yokishop.

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Yokishop & Almond Surfboards made it in Coast Line's Beach City Guide. Be sure to pick up your Beach City Guide and to swing by Yokishop & Almond Surfboards

Clay Matthews of the Green Bay Packers (formally a USC Trojan) signed a "Fight On Fingers" T-shirt for us at Yokishop

Go to your local Japanese market of fly to Japan and pick up the latest Popeye Magazine and see some photos taken of our shop and of our favorite neighbors.